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CV

Professional Summary

With 4+ years of experience in content marketing across diverse industries such as home design, 3D design, and AIGC in China and the US, I specialize in developing comprehensive content strategies and creating engaging images, videos, and marketing materials from scratch.


Driven by a passion for digital marketing, social media management, and influencer operations, I excel in launching successful products and executing impactful marketing campaigns that drive user growth and foster product adoption. My extensive international experience and overseas study have equipped me with a deep understanding of global markets and cross-cultural communication skills.

Skills

 Copywriting   Video Editing   Social Media  

 Influencer Operation   Content Marketing   SEO 

 Data Analysis    Project Management   Event planning 

Work Experience

2022-2024

Content Marketing Manager - Taichi Graphics Technology Inc

Meshy AI - Content Marketing Manager

  • Deeply involved in product development from prototype to launch, creating innovative marketing materials that helped the product rank #2 on Product Hunt.

  • Led the content team to produce 30+ high-quality promotional and instructional videos, leveraging strategic content marketing to drive significant user growth via YouTube.

  • Assisted in the development and execution of product marketing strategies, including SEO, paid advertising, and online campaigns to enhance overseas market visibility and user engagement.

Taitopia Render - Social Media Manager

  • Planned and produced 10+ functional instructional videos to establish initial marketing and increase product appeal.

  • Wrote key product documentation, including how-to guides and FAQs, to improve product usability and user satisfaction.

Taichi Lang - Social Media Specialist

  • Operated the Zhihu organization account, releasing high-quality answers in computer graphics, programming, AI, and other fields, successfully reaching 25,000 followers in one year.

  • Independently undertook video production, covering product displays, knowledge sharing, brand cooperation, and other diversified content, cumulatively producing and releasing 50 videos.

2021-2022

Influencer Marketing Specialist - Zhihu.com

  • Crafted a comprehensive influencer operation strategy within home design field, resulting in a 28% increase in influencer engagement, significantly enhanced content quality.

  • Independently planned and executed the project - Home Renovation Detective, effectively leveraging creator resources across multiple channels.

2016-2018

Content Specialist - Niceliving (Beijing) Technology 

  • Built and structured weekly content calendar, following guidelines set forth by the content team.

  • Led internal brainstorms to develop ideas for content; managed workflow including designers, copywriters and programmers to create those ideas on schedule.

  • Developed and implemented successful content strategies for Niveliving mobile apps, which increased user engagement by 12% within a month.

  • Collaborated with the marketing and business team in completing two social media campaigns from planning to on-time completion quality deliverable, which increased traffic to mobile apps by over 20%.

  • Analyzed all the content on mobile apps and social media channels; built systems to define and measure success.

Education

2019-2020

Swansea University

Master of Arts: Digital Media

2014-2015

Swansea University

Master of Science: Electronic and Electrical Engineering

2010-2014

Chongqing University of Posts and Telecommunications

Bachelor of Science: Electronic Science and Technology

Interests

 Photography    Traveling 

 Cooking   Coffee   Skateboarding  

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